Analytics software can help you improve your website, regardless of the type of website it is, and regardless of your goals for the site. If you run a business website, perhaps you want to maximize the number of signups you get for your mailing list. If you run a personal website, then maybe you’d like to get more people coming to your site so that you can have more people comment to your posts.
In order to improve your website performance, you have to know what’s currently working well, and what’s not working so well.
You need to be able to measure and analyze how your current visitors found your site, what they do on your site, and where they spend the most time. To measure these items (and many other aspects of website performance) you need to have web analytics software installed on your website.
Google Analytics is certainly not the only web analytics solution out there, but it’s very popular for three good reasons; it’s very powerful, it’s easy to use, and it’s free. Here are some tips for getting Google Analytics up and running on your website.
You’ll need a Google Account to sign up for Google Analytics and get the analytics service up and running on your website. Go to www.google.com/analytics to begin the process. Once you’ve signed up, you’ll receive a small snippet of code to install on your website.
The steps for installing the code will vary depending on the framework for your current website. On a WordPress-powered website, the easiest technique is likely to be downloading a plugin that automatically inserts your Google Analytics code on every page. For other websites, see if you can use a common element (such as your header file) to make sure that the Google analytics code will be loaded on each and every page of your site.
In addition, it’s important to make sure that any other scripts your website uses are loaded in a way that doesn’t interfere with optimal performance of the Google Analytics script. Either load your other scripts before the Google Analytics code within the <head> block, or at the very bottom of your page, after all other items have been loaded. Your choice may depend on the size and function of those other scripts.
If you want multiple people within your organization to have access to the Google Analytics data, you can set up additional users for any account. A “User” will have read only access to the Google reports, and cannot modify any settings within the Analytics account. In contrast, an “Administrator” will have the ability to modify account settings, add users, as well as creating filters and goals for any property that’s being tracked by Google analytics.
If you currently run (or have plans to run) multiple websites, you can track them all from a single Google Analytics Account. Once you’ve logged in to Google Analytics, click the “Admin” button in the top right hand corner of the screen, then click “Add a New Account” from the left hand column under the “Help” menu.
The most effective way to learn about the ways that Google Analytics can help your website is simply to start using it. Once you sign up for an account and get the code running on your website you can start figuring out ways to improve your site.
Just a normal software developer who love to write code. Developing professional software since 1999. After working in the software industry for many years, I've started my own website to share knowledges and experiences.