If you own a business, then your website is likely to be an important part of your business strategy, and perhaps even one of your most valuable business assets. Even if you only have a website or blog for personal reasons, chances are you place a high value on it. It’s therefore vitally important that you protect your website and its content. Unfortunately, there are people who would rather steal your website content than go through the effort and expense of coming up with it on their own.
The most important way to start protecting your content is to protect your website as a whole. This means using a secure and reliable web hosting service, as well as making sure that your website structure itself is always current. Website infrastructure that is outdated is more susceptible to attack.
For example, if you’re using WordPress then staying current means making sure that your WordPress installation, as well as all of the themes, widgets and plug-ins you use, are always up to date. Each time you login to your WordPress dashboard you’ll be alerted when updates are available – make sure to update each item immediately.
There are two primary sources for images to add to your website. First, you can license images from a stock photo service. Depending upon the nature of your website and the way that you’re using the images, you might have to pay a licensing fee. You may also be able to find images that are available at no cost.
The other source for website images is images that you take yourself (or that you pay someone else to take for you). When you use original images, consider adding a “watermark” to each before you posted on your website. A watermark can be a word or logo that is added to an image in such a way that it cannot easily be removed. This means that if someone were to use your image on their own website, the image would have a watermark indicating that it was actually created by you.
Another threat to your website is having someone duplicate your posts and articles on their own website. While it’s very difficult to prevent someone from reusing ideas or small bits of text that you write, there are ways to prevent wholesale theft of content. There are services (Copyscape is a popular option) where you enter the URLs of your website pages, and the service will search the Internet for other pages that appear to be the same as yours. If you believe your content has been misappropriated, you can contact the other website owner to request that it be taken down (or possibly pursue legal action if doing so is justified).
The first step to protecting your website content is to be aware that it’s at risk. Don’t assume that because your website is relatively small that it won’t be interesting or valuable to content feeds. Use the advice above to make sure that you – and not a content thief – receive the benefits from your hard work.
Image: Stuart Miles / FreeDigitalPhotos.net
Just a normal software developer who love to write code. Developing professional software since 1999. After working in the software industry for many years, I've started my own website to share knowledges and experiences.