Let’s say you’re about to launch a new business website, product website, or even a new personal site. You’ve probably spent a great deal of time on the various design and other “look and feel” aspects of the website, but have you paid enough attention to the actual website content?
One of the best ways to keep visitors on your website as long as possible is with video content. It’s much more likely that someone will sit through a three or four minute video than spend three or four minutes reading an article or blog post. Once you’ve created the video content you want to use, where should you host it?
One of the best time savers a website owner can use is outsourcing creation of their website content. By hiring a professional writing service or freelance writer you can free yourself up to do various other tasks on your site; tasks that you’re probably more efficient at doing than writing content.
Think about the websites you visit on a regular basis. Chances are they will include a news website, at least one or two social networking sites, and probably a few sites that focus on a hobby or other narrow topic you’re interested in. While these sites might seem totally different, they’re likely to share at least one characteristic – they provide you with something new each time you visit. If a website never updated its content, then you’d stop visiting.
There is one thing that virtually every popular website has in common; effective content. The definition of “effective content” varies depending on the type of website, of course. For some websites, that content might mean informative articles about topics in the computer industry, while for another website effective content consists of short videos of dogs and cats doing funny things.
When most web developers think of writing search engine optimized content, they think of stilted speech and barely readable sentences. Many web developers mistakenly believe that getting a search engine’s attention comes at the cost of readability. Not only is the opposite true, but due to many of Google’s updates, believing this could be directly impair your site’s growth.
If you own a business, then your website is likely to be an important part of your business strategy, and perhaps even one of your most valuable business assets. Even if you only have a website or blog for personal reasons, chances are you place a high value on it. It’s therefore vitally important that you protect your website and its content. Unfortunately, there are people who would rather steal your website content than go through the effort and expense of coming up with it on their own.