Let’s say you’re about to launch a new business website, product website, or even a new personal site. You’ve probably spent a great deal of time on the various design and other “look and feel” aspects of the website, but have you paid enough attention to the actual website content?
Google’s free Analytics service has long been one of the most widely used analytics tools for website owners. Google Analytics provides powerful tools for webmasters and website managers to discover how their visitors are coming to their site, what pages they’re viewing while they’re on the site, and how long they’re spending on each page. Google Analytics also integrates with Google’s AdWords program, so that a web manager can integrate their advertising program goals into their website, and so that they can track and measure the effectiveness of their various advertising campaigns.
Comments are the lifeblood of practically every blog. The primary reason bloggers post new items and other content on their blogs is to generate discussion and comment amongst their readers, and to bring new readers to the site to comment and participate.
One of the best ways to keep visitors on your website as long as possible is with video content. It’s much more likely that someone will sit through a three or four minute video than spend three or four minutes reading an article or blog post. Once you’ve created the video content you want to use, where should you host it?
Getting a website up and running has never been less expensive. You can use KompoZer or Notepad++ to create your website, FileZilla to connect to your webhost via FTP, GIMP to create high quality logos and graphics for your site, and Google Apps and Google Analytics to help you manage your site behind the scenes. One of the few things remaining you’ll have to pay for is website hosting... except that there are companies that will even provide you with free webhosting.
Whether you are a newbie or an experienced online business owner, you need to create a good marketing plan, customer loyalty and innovative ideas to make your business successful. Many online business starters fail to make their mark on the web because of lack of persistence, dedication and hard work. There are positive as well as negative aspects of doing business online. Focusing on its positive aspects will help you quickly move up the online business ladder.
It’s quite likely that you’re comfortable doing much of the work necessary to get your website up and running. Even if you’re not comfortable doing each and every technical task, there’s a good chance that it wouldn’t take you long to learn enough to do what you need to do. But graphics can be another matter completely.
It’s hard to argue with the success and popularity of WordPress. Approximately 15% of the top million websites on the Internet are powered by WordPress, and nearly a quarter of all new websites run on WordPress. But not all of these websites are in a traditional blog format. In fact, WordPress is a very capable framework for creating a website that looks nothing like a blog.
Regardless of the type of website you operate, one of the keys to your success will be how well you promote your site. This is particularly the case for a website on which you are trying to conduct business and sell things to your customers. Of course, in order for someone to become a customer, they first have to find your website.
Think about the websites you visit on a regular basis. Chances are they will include a news website, at least one or two social networking sites, and probably a few sites that focus on a hobby or other narrow topic you’re interested in. While these sites might seem totally different, they’re likely to share at least one characteristic – they provide you with something new each time you visit. If a website never updated its content, then you’d stop visiting.