AddThis is a well-known social bookmarker. You can integrate this service into a website using a widget. This allows visitors to bookmark an item with Facebook, MySpace, Twitter and other services. It was developed in in 2006. A web company known as ClearSpring purchased the website in 2008. The audience for this service is more than 200 million. It is estimated that it receives about two million views per day.

AddThis

Installation & Usability

The installation process for AddThis is a simple as any Web 2.0 process should be. You simply visit the AddThis website and click on the tab marked Get AddThis. The page at which you arrive will let you know about the various sites and pages on the Internet with which you can use this program. These include blogs, Facebook, Android and a host of others. You can even preview how the service would work for free.

If you decide to use AddThis, the code required is included in a box. Click on the Grab It button beneath the code. With this copied, you can add it to the HTML of your web page at any location. Once you publish the code on the webpage of your choice, you accept their terms of service, which you should read first. The entire service is free.

Features

AddThis comes in many different styles. You can select the way that you want the various buttons to appear on your web page by choosing from a list of styles in the left side of the installation page. You can choose to add as many such sharing services as you want or limit it to very few. An updating section allows you to include buttons for Facebook, twitter and Google +1.

Strengths

The greatest strength of this bookmarking service is its ability to maximize sharing opportunities. With the vertical bar, you can keep the share menu locked into one position. The horizontal bar, on the other hand, will reveal share buttons automatically when you scroll down the page. If you are unsure of how to get the most out of AddThis, they have a special list of best practices which will provide you with tips about maximizing your AddThis potential. This includes opportunities to design and add custom buttons.

Weaknesses

There has been some complaint by users that placing an AddThis widget on a web page can drop its page rankings. While some say that this can be remedied using no follows, others have also attested that they did not see an impact on their page rankings after including AddThis on their page. One significant complaint has been that it adds considerably to loading time.

Like any company that wants to be successful on the Internet today, Add This has ensured that its services are compatible with a wide variety of browsers. This list includes all the varieties of Internet Explorer, Google Chrome, Firefox, Safari and others. Since the widget is completely free and opens your website to virtually the entire Internet, it seems worth adding.



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Author : Elidi Darwin

I am freelance writer and web design consultant. I love to review software and tools that can help users increase their productivity.

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