Google’s free Analytics service has long been one of the most widely used analytics tools for website owners. Google Analytics provides powerful tools for webmasters and website managers to discover how their visitors are coming to their site, what pages they’re viewing while they’re on the site, and how long they’re spending on each page. Google Analytics also integrates with Google’s AdWords program, so that a web manager can integrate their advertising program goals into their website, and so that they can track and measure the effectiveness of their various advertising campaigns.
In our last lesson, we developed a stored procedure that does some pretty cool things. It combines a lot of concepts we've learned thus far and even gives the user some feedback about what's happening. However, there are still some things we could do to make it work a little better.
As you've realized by now, SQL is very different than most programming languages. Most programming languages deal with sets of linear instructions that kick off when something happens. For example, a user clicks a button that says print, a series of commands kick off to print the document. It might also check to see if the printer is on or available before proceeding.
Comments are the lifeblood of practically every blog. The primary reason bloggers post new items and other content on their blogs is to generate discussion and comment amongst their readers, and to bring new readers to the site to comment and participate.
One of the best ways to keep visitors on your website as long as possible is with video content. It’s much more likely that someone will sit through a three or four minute video than spend three or four minutes reading an article or blog post. Once you’ve created the video content you want to use, where should you host it?
If you know a little bit about SQL server, you might have been wandering why we have not spoke about stored procedures until now. Stored procedures are a powerful way to create reusable packages of SQL code that live in your database. We didn’t get into it earlier because stored procedures are basically just a wrapper for everything we’ve learned so far.
If you try to do all of your development work on a standalone web design program such as Dreamweaver, Coda or NetObjects Fusion, you may find yourself spending a lot of time switching back and forth between your design program and your browser, making sure that the changes you’re making to your application or website are displaying the way you intend.
Non-clustered indexes are a very important component in SQL server. We’ve discussed them briefly in a previous chapter. They basically act like an index in the back of a book. They give you a quick shortcut to find data that’s organized in an alternative way. Today, we’ll learn how they work and how SQL utilizes them. This will help us understand where to put them when designing a database.
Getting a website up and running has never been less expensive. You can use KompoZer or Notepad++ to create your website, FileZilla to connect to your webhost via FTP, GIMP to create high quality logos and graphics for your site, and Google Apps and Google Analytics to help you manage your site behind the scenes. One of the few things remaining you’ll have to pay for is website hosting... except that there are companies that will even provide you with free webhosting.
One of the best time savers a website owner can use is outsourcing creation of their website content. By hiring a professional writing service or freelance writer you can free yourself up to do various other tasks on your site; tasks that you’re probably more efficient at doing than writing content.