One of the best time savers a website owner can use is outsourcing creation of their website content. By hiring a professional writing service or freelance writer you can free yourself up to do various other tasks on your site; tasks that you’re probably more efficient at doing than writing content.
If you’ve run a website for any length of time, chances are you’ve heard of “SEO” (Search Engine Optimization). The principle of SEO is that in order for your website to be successful – regardless of how you define success – you need get a significant portion of your website traffic from search engines. Furthermore, SEO tries to improve the quality of your website traffic by having your site place higher in the search engine results pages of people who are searching for the types of information or products that your website provides.
For as long as search engine optimization has been a common practice, webmasters have been making SEO mistakes. It doesn't help that search engines seem to change what they're looking for fairly regularly, meaning that best practices of a few years ago are hopelessly outdated now.
Perhaps you checked your Google Analytics stats one morning in late April and panicked, or maybe you've just noticed a steady decline in your search engine traffic since then. Chances are good you've been hit with a Google Penguin decrease in your search engine rankings, and this is naturally frustrating to any webmaster focused on maintaining high search engine rankings.
When most web developers think of writing search engine optimized content, they think of stilted speech and barely readable sentences. Many web developers mistakenly believe that getting a search engine’s attention comes at the cost of readability. Not only is the opposite true, but due to many of Google’s updates, believing this could be directly impair your site’s growth.
Everybody know that search engine like Google hates duplicate content. You may think you write your own content and published no where else. Thus, you have no duplicate content at all. Unfortunately, http://yoursite.com and http://www.yoursite.com are not same website in search engines' eyes. That's also known as canonical problems among webmasters. Even though you don't need to worry too much for insite duplicate content, It's better if you have no duplicate content at all. So what you should do is that permanently redirect (301 Redirect) non www url to www url or do vice versa. In that way, the visitor is automatically taken to the canonical url even if they typed the wrong url or clicked the wrong link.
Google is cracking down on spammers, and this includes penalties applied on websites that are caught creating links using software or methods that are outside of the quality guidelines. Some webmasters do not know the difference between black-hat and white-hat link building. For this reason, the webmasters are surprised when they receive a penalty for unnatural links in their Google Webmaster Tools account. Here is the reason for the penalty and what you can do to reverse it.
For a growing business endeavor, a Google penalty can be near devastating. Google is without a doubt the foremost searching tool among all web users. Taking a hit from this giant can dramatically impact all future efforts to monetize or market any online commercial endeavor. Following are several things that you absolutely should know about receiving a Google penalty and how to recover after you have received one.
The dilemma of choosing between branded vs keyword domain names is not unusual. Entrepreneurs both experienced and new to e-commerce and search engine optimization confront the same difficult choice every time they set up a website or even dream of a new idea for their work on the Internet. Neither solution is optimal. It really depends on your goals for the site and the potential popularity of the names with which you may want to associate your sites. If you are going through the same debilitating decision process as you begin to plan your next web phenomena, consider the pros and cons of each approach to web economics.
In the area of search engine optimization, almost every webmaster knows that you need links from other sites to boost your rankings in the search engines. While external links are vitally important to search engine optimization, internal links are also critical. The internal linking that you do on your own site is often not viewed as that important, but in reality, it can make a big difference. Here are a few things to consider about the importance of internal linking when trying to improve the SEO of your website.