The dilemma of choosing between branded vs keyword domain names is not unusual. Entrepreneurs both experienced and new to e-commerce and search engine optimization confront the same difficult choice every time they set up a website or even dream of a new idea for their work on the Internet. Neither solution is optimal. It really depends on your goals for the site and the potential popularity of the names with which you may want to associate your sites. If you are going through the same debilitating decision process as you begin to plan your next web phenomena, consider the pros and cons of each approach to web economics.