One of the best ways to keep visitors on your website as long as possible is with video content. It’s much more likely that someone will sit through a three or four minute video than spend three or four minutes reading an article or blog post. Once you’ve created the video content you want to use, where should you host it?

Host on Your Own Website

You can almost certainly host your video content in your web hosting account, although you should check with your web host about any limitations or restrictions, particularly if you are using a free or very low priced account. The advantages of hosting the video on your own website are that you control the discussion by moderating any visitor comments that are made, and that your website gets all the visitor traffic. The downside of doing this is that if your video becomes popular, you can easily use all of the bandwidth for your account, or even crash your site if you’re using a shared web hosting account.

Embed On Your Website but Host Elsewhere

You can still have your video displayed to visitors to your blog or website by “embedding” it on your site, while hosting it elsewhere. To embed a video you include the appropriate HTML code on the desired page, then when a visitor loads that page their web browser actually loads and plays the video by connecting to the hosting server, thereby using the hosting server’s bandwidth. The disadvantage of making your video embeddable is that you won’t be able to restrict other websites from embedding the video as well, which means that you’ll miss out on any of that traffic.

Host Elsewhere

The most popular video hosting services (both of which allow embedding) are YouTube and Vimeo. The volume of video content and viewer traffic on YouTube is staggering; an hour of new video content is uploaded to YouTube every second, and over 4 billion videos are viewed each day. Vimeo caters somewhat to videos that have higher production values and often a more “professional” look. Hosting your videos on one of these sites, and disallowing embedding, means that all your viewers will come to the same place to view your video, which makes it easy to know how popular your video has become. The downside, of course, is that all this traffic is going to the hosting site, and very few of the viewers may click through to discover your website.

Consider Facebook

Facebook is already the most popular photo sharing site around, and it also allows users to upload and share videos. One advantage of Facebook over YouTube or Vimeo is that it’s easier to get your Facebook connections to take a look at your video when they’re already visiting Facebook, since they don’t have to interrupt their Facebook session to visit a video sharing website. However, if you don’t have adequate traffic to your Facebook page, you might not be able to get as many video views as you would like.

Ultimately the best hosting solution for your video content will depend on what you are hoping to achieve. Each of the possible solutions has its own advantages and disadvantages, some of which may or may not apply to your individual situation.

Categories : Internet, Blogging
Tags : Website, Content, Video

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Author : Susan Haynes

I have been in software industry for more than 10 years. I have developed different type of software using different languages. I have knowledge in languages such as Ruby, Python, PHP, Flash, .NET, Java, and jQuery. Currently I am working as a Tech Lead in Singapore.

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