Facebook has become a significant part of the promotional strategies for many website owners. Because so many people use the social networking website every day, it can easily become the cornerstone of your promotional efforts. Here are a few of the best ways to promote your website on Facebook.
Set Up a New Page For Your Website
Only individuals are allowed to create standard Facebook accounts. So in order to promote your website separate and apart from your own personal profile, you’ll need to create a new Facebook “Page” for that website. Go to http://www.facebook.com/pages/create.php and identify the type of page you want to create.
Your options are:
- Local Business or Place;
- Company, Organization or Institution;
- Brand or Product;
- Artist, Band or Public Figure;
- Cause or Community.
After making your selection you’ll be guided through the rest of the process – don’t worry; it’s quick and easy. Once you have a Page up and running you can use it to highlight various aspect of your website, including website updates and any new content you post.
Decide Whether To Promote Within Your Personal Profile
Trying to figure out whether, and how much, to promote your website from your Facebook personal profile can be a difficult decision. While it might seem like a “no-brainer” – you might think you should be doing anything and everything possible to promote your website – the decision is actually a bit more complicated than that. Perhaps your website isn’t one in which you are identified by name or play a strong personal role. If you operate that website from a more “behind-the-scenes” position, then promoting it on your personal Facebook account might not be appropriate. Furthermore, perhaps your website is something that you wouldn’t feel is appropriate for some of your personal Facebook friends or connections.
Perhaps the most important thing to remember is that your new Facebook page is not an advertisement or a billboard – it’s an opportunity for you to connect with and engage your customers and potential customers. Don’t think of the things you post on that Facebook page as being broadcasts; instead think of each post as an opportunity for conversation.
Facebook Ads and Sponsored Stories
Even when you have a Facebook Page, though don’t discount the value of advertising. You can create highly effective advertisements or sponsored stories that will be shown to the types of individuals you specify. Regardless of the size of your budget, this can be a great way to bring more visitors to your website. Begin the process by logging into your account or Page and going to https://www.facebook.com/advertising/.
Regardless of the approach you decide to take with promoting your website on Facebook, be prepared to stay active throughout the entire process. The keys to a successful Facebook promotion are to listen to what people are saying about your website, and respond appropriately.
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