For most blogs and websites to be successful, they need to do more than simply post articles and other content on a regular basis. To truly succeed, websites have to have a strong “user engagement,” which often means getting visitors to post their own thoughts and comments. Website comments not only let visitors talk to you or respond to what you posted, they also allow those visitors to talk to one another. The more time a user spends on your site, and the more conversations they have with others, the more likely it is that they’ll return to your site again.
Unfortunately, setting up a comments system on your website (or implementing the default commenting that comes with a WordPress site, if that’s the web publishing platform you’re using) isn’t always the best answer.
Allowing anyone to instantly post their comments on your website will likely result in your site being overrun by spam comments within a matter of days (or even hours). And having spam comments throughout your site makes legitimate visitors reluctant to post their comments. But if you require that all comments be reviewed and approved prior to becoming live on the website, then you’ll lose more potential commenters. When people comment they generally want to see their input live on the website immediately.
If you ask people to register on your site before they can comment (spammers generally use automated scripts to post their spam, and won’t go through the small effort involved with registering), you’ll drive away the a large percentage of potential commenters. Most people aren’t willing to take the time to sign up for yet another web account.
In order to overcome these issues, some websites have turned to is using the Facebook commenting system.
With the Facebook Commenting system, individuals can immediately comment to your website posts or articles simply by logging in with their Facebook accounts. The Facebook system is easy to use, and if you run a WordPress website there are a number of Facebook commenting plug-in you can choose from. The steps for integrating Facebook Comments into a website can be found at: https://developers.facebook.com/docs/reference/plugins/comments/
The advantage of this registration system is that your visitors are held accountable for what they post on your site. With the real-name Facebook login, most people are likely to be more civil than they would be if they could comment relatively anonymously. In addition, because a person’s comment will show up on the their Facebook page, additional visitors may discover your site.
While Facebook is very popular, not everyone has an account, and people who have chosen not to use Facebook probably won’t sign up for an account just to be able to post a comment on your website. In addition, sometimes people would rather use an identity different from their Facebook account. Perhaps you run a website focusing on video games, but some of your visitors might not want their Facebook connections to know about their enthusiasm for video games. By requiring them to sign in with their Facebook account, you’re denying them the ability to keep various aspects of their lives separate from one another.
Using Facebook’s Commenting System has its advantages and disadvantages. But if you aren’t getting any significant commenting traffic with your current system, the Facebook system may be worth a try.
I have been in software industry for more than 10 years. I have developed different type of software using different languages. I have knowledge in languages such as Ruby, Python, PHP, Flash, .NET, Java, and jQuery. Currently I am working as a Tech Lead in Singapore.