When most web developers think of writing search engine optimized content, they think of stilted speech and barely readable sentences. Many web developers mistakenly believe that getting a search engine’s attention comes at the cost of readability. Not only is the opposite true, but due to many of Google’s updates, believing this could be directly impair your site’s growth.
What is funny is that search engine optimized content isn’t necessarily written for the benefit of search engines. It remains primarily written for your audience, its readers. Search engines don’t care about prose or style – it cares about keywords and links. While optimizing your content is important, keep in mind that it’s a means to an end, and the end is to get reader traffic to your blog consistently. Between proper prose and search engine optimization, more importance should be given to readability.
Don’t forget – choose or write quality content over overly optimized content any day of the week, but remember that they’re not mutually exclusive. Keep a good balance between the two and you’ll improve your site’s ranking in no time.
I am a professional .NET and PHP software developer. I has been designing and developing websites professionally since 1994. Currently working as SEO consultant at UK SEO Company.