When most web developers think of writing search engine optimized content, they think of stilted speech and barely readable sentences. Many web developers mistakenly believe that getting a search engine’s attention comes at the cost of readability. Not only is the opposite true, but due to many of Google’s updates, believing this could be directly impair your site’s growth.

Writing SEO Content

What is funny is that search engine optimized content isn’t necessarily written for the benefit of search engines. It remains primarily written for your audience, its readers. Search engines don’t care about prose or style – it cares about keywords and links. While optimizing your content is important, keep in mind that it’s a means to an end, and the end is to get reader traffic to your blog consistently. Between proper prose and search engine optimization, more importance should be given to readability.

  • Readability and search engine optimization are not mutually exclusive. For example, relevant content and optimized content can be the same thing – in fact, the two must be combined to maximize the odds of success. Tricking search engines with tangentially related posts may work in the short run, but eventually they’ll catch up to you and you’ll start losing ranks faster than you can fight. Stay relevant, and your site’s ranking and readership will grow.
  • Naturally, your writing style has to shift a little to accommodate your site’s needs, but that doesn’t mean that its quality has to degrade. For example, most writers like to start with a preamble, something to warm up the reader. Search engine optimization dictates that the related keywords should be at the start of the document. Any synonyms should be reserved for the rest of the document.
  • Search engine optimized content doesn’t have to modify your writing style at times. Sometimes it is a matter of linking to other relevant pages – often to other places on your blog or site. Remember to use the relevant words to link to another page, not “click here” as many other sites do. If you’re linking to another page or site relevant to “duck migration patterns,” use “duck migration patterns” as the linking words. If you want to make things easier on you, make lists. This will help you create links without having to sacrifice too much of your style.
  • Always remember to proofread your work. Misspelled words don’t count. It also looks amateurish, which is something you don’t want in a highly competitive environment such as the Internet.
  • While you shouldn’t stuff any part of your site with keywords, a little repetition goes a long way. Once or twice per paragraph works out well. Don’t forget to put the keywords in usual places, such as alt-text and heading tags. While your readers have to work a little harder to find them, they’re still relevant and can serve as a nice Easter egg for the more adventurous part of your audience.

Don’t forget – choose or write quality content over overly optimized content any day of the week, but remember that they’re not mutually exclusive. Keep a good balance between the two and you’ll improve your site’s ranking in no time.


Image(s): FreeDigitalPhotos.net

Categories : SEO, Internet
Tags : Content, Writing

author's photo

Author : Hilary Tobar

I am a professional .NET and PHP software developer. I has been designing and developing websites professionally since 1994. Currently working as SEO consultant at UK SEO Company.

blog comments powered by Disqus