There are many different ways to market and promote to prospective customers, but one of the most effective is to build a list of email addresses of interested parties, then market directly to that list. A popular means of email marketing is using an autoresponder service. An autoresponder is an email or series of emails that is sent out to a prospective client or other interested individual as soon as they fill out a form on your website and provide you with their email address. Here are the basics of setting up an autoresponder.

Email Autoresponder

Select an Autoresponder Service

While it’s possible to build or program your own autoresponder, it’s almost always more cost and time effective to simply use a professional autoresponder service. Professional services will do the best job of making sure your emails actually get delivered, and are not inadvertently marked as spam by your recipients (as can often be the case when you try to send a large number of emails yourself). There are many to choose from, but Aweber and MailChimp are great places to start. Whatever you choose, look for a service that lets you pay only for the volume of service you’re actually using.

Set up Your Autoresponder

The next step is to set up the e-mail or e-mails that you will use. Note that an autoresponder can consist of a series of e-mails as well as a single message. In fact, autoresponder series are a common way for businesses to connect with prospective customers. For example, you might offer a multi-part series of e-mails that helps a potential customer solve a problem, or which educates them about something they’re interested in. So if you run a gym or fitness center, you might set up a five e-mail series that walks prospective customers through the process of beginning a new fitness regime. You can set up the series to work over whatever time interval you desire. A common solution is to send a prospect a new e-mail each week, or perhaps every few days.

Prepare Your Emails

Prepare the emails that you’ll use for your autoresponders. If you’re looking to develop a long term relationship with a prospective client, or are trying to get them adequately prepared to make a major purchase from you, consider a series of messages. If you decide upon an autoresponder series, make sure to pace the flow of information so that you give your prospects enough information that they feel like reading your emails is a good use of their time, but not so much that they feel overwhelmed. Usually a series of three or five can be most effective. If you don’t feel comfortable drafting the text of each autoresponder message, then you can hire a freelance writer or writing service to prepare effective emails for you.

As with other important aspects of your business, make sure that you have a plan for your autoresponder. But pay attention to whether your autoresponders are effective, and adjust your plans if necessary.


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Categories : Software, IT Services
Tags : Autoresponder, Email

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Author : Susan Haynes

I have been in software industry for more than 10 years. I have developed different type of software using different languages. I have knowledge in languages such as Ruby, Python, PHP, Flash, .NET, Java, and jQuery. Currently I am working as a Tech Lead in Singapore.

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