For a growing business endeavor, a Google penalty can be near devastating. Google is without a doubt the foremost searching tool among all web users. Taking a hit from this giant can dramatically impact all future efforts to monetize or market any online commercial endeavor. Following are several things that you absolutely should know about receiving a Google penalty and how to recover after you have received one.
As a webmaster or website owner, when there has been a dramatic and sudden loss in traffic or a drastic decrease in ranking, the first assumption is that the site has been penalized. In reality, however, this is not always the case. In fact, it is not even frequently the case. Thus, the first thing to do is to ascertain what the underlying cause of these changes really is.
During the optimization process, all relevant parties are certain to learn and relearn that there is nearly an unlimited number of factors that can affect site ranking. Updates to the Google algorithm and anomalies within the data center can have this affect on ranking as can many other issues and events. Site owners must be careful to not misinterpret algorithmic changes as an effort to purposefully punish a site for undesirable optimization or marketing practices.
Due to these and other reasons, a perceived Google penalty or even an actual Google penalty do not necessarily mean the end of your online endeavors. It is important to note, however, that each disciplinary action and each evolutionary step in the algorithmic design should produce significant changes in how your online campaigns are created and devised. The overall goal of this search engine giant is to maintain the integrity of online information and its own searching platforms. As an online business owner, this should be one of your foremost goals as well.
When ranking changes unexpectedly occur, different dampening factors and filtering can impact your online success as well. You will need to learn whether or not the sites of businesses like your own have been impacted by any behind the scenes changes. Different ways in which spaces like your own are perceived can effect how well you rank also. Most webmasters consider these actions to be more related to dampening factors, than to an actual punishment for faulty online practices. When this is the case, campaigns and layout strategies will need to be changed and an effective tracking system must be put in place.
Being manually penalized by Google requires just cause. Thus, the site owner is usually purchasing links or using shady practices to obtain online attention. The use of malware, spam and even doorway pages can cause Google to take determined action. Ultimately, there must be some form of justifiable cause for Google to ever penalize a site and they will serve some manner notification of having done such and why, via the site index. If the index is gone, the site has been manually penalized and any additional information concerning the penalty that is not included can be found by submitting a query to Google.
Additional information can also be located through the webmaster's guidelines for websites. Remedying the problem will need to be done by first identifying where you were at fault and then contacting the proper channels to prove that an effective and permanent solutions is in place. Sites have been penalized and have still been able to rank as a brand.
I am a professional .NET and PHP software developer. I has been designing and developing websites professionally since 1994. Currently working as SEO consultant at UK SEO Company.