Google’s free Analytics service has long been one of the most widely used analytics tools for website owners. Google Analytics provides powerful tools for webmasters and website managers to discover how their visitors are coming to their site, what pages they’re viewing while they’re on the site, and how long they’re spending on each page. Google Analytics also integrates with Google’s AdWords program, so that a web manager can integrate their advertising program goals into their website, and so that they can track and measure the effectiveness of their various advertising campaigns.